"No work is more important than helping bring the gospel into the lives of our brothers and sisters. You and I have no better way to demonstrate our love for the Lord than to personally lead someone into the safety of full activity in the Church."

- Elder M. Russell Ballard, Of the Seventy, "You Can Be the Voice," General Conference, Apr 1980
http://www.lds.org/general-conference/1980/04/you-can-be-the-voice?lang=eng