"[T]here is no more powerful missionary message we can send to this world than the example of a loving and happy Latter-day Saint life. The manner and bearing, the smile and kindness of a faithful member of the Church brings a warmth and an outreach which no missionary tract or videotape can convey. People do not join the Church because of what they know. They join because of what they feel, what they see and want spiritually."
- Elder Jeffrey R. Holland, Of the Quorum of the Twelve Apostles, “Witnesses unto Me,” General Conference, Apr 2001